Here is one narrative from which Taylor Swift does NOT want to be excluded:
The digital revolution narrative.
Not only does Taylor wish to be included… she wishes to totally and completely take it over.
In a newly-released YouTube video, the struggling (by her lofty standards) singer has introduced something called “The Swift Life.”
It’s an upcoming app that is meant to be a “creative, inclusive and community-driven place for users to better connect with each other… and Taylor,” according to the footage below.
What does this mean, exactly?
It’s too early to say for certain.
But the video opens with Swift FaceTiming her fans and then teasing:
“I’ve got something pretty awesome we’ve been working on for awhile that I’m excited to share with you.”
Sources have confirmed that the app has been in the creation process for almost two years and that Swift has partnered with with Glu Mobile, the company responsible for Kim Kardashian and Katy Perry’s mobile games.
Both of those items have gone on to generate hundreds of millions of dollars in revenue.
The preview of this app promises exclusive Swift content – including “Taymojis” – as well as the opportunity to listen to new music, talk with other fans and see new photos and video of the star.
“I think you guys are really going to like this,” the artist says into the camera. “I mean, I hope. It would be preferable if you did.”
It’s pretty much guaranteed everyone will like it more than Swift’s latest song, “Look What You Made Me Do.”
Look for The Swift Life to be available later this year.
Will you download it?
WATCH THE ANNOUNCEMENT BELOW!